Strategic Designer
Sebastian brings over twenty years of independent design practice – running his own agency PLUSX from 2000, while building the Dedrone brand from scratch in 2014 through a $500M acquisition by Axon in 2023. He approaches brand and narrative as a structural discipline: logic first, then the right form.
Meet
Sebastian Siebert
Strategic Designer
Skills
Strategic Design
Brand Identity
Brand Management
Positioning
Narrative
UX
Webflow
AI first
Experience
2025
–
2026
Art Director Europe & Emerging Markets
Axon
2023
–
2025
Global Director of Strategic Design
Dedrone by Axon
2012
–
2014
Degree in Design
HTK Hamburg
2005
–
2009
Co-Founder
message ahead marketing GmbH
2001
–
2002
Co-Founder
blaukauz KG
2000
–
2023
Co-Founder & Designer
plusx
1998
–
2001
Event Manager
Unicon
1995
–
2000
Degree in Economics
University Kassel
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